Step One - Research
You must understand the marketplace and your competition.
What are others within your specific niche doing?
What works for them and what doesn’t?
How are they currently marketing themselves?
What has been their profit margin?
How can you separate yourself from them and become your own brand?
Knowing what is already out there is important so you can see what already works, what doesn’t work and adjust accordingly!
Step Two - Marketing Plan
Understanding how you will bring a product, service or idea to the market for consumers to buy what you have to sell. What platforms you will use to showcase your services.
You can’t just put your product out into the world and expect it to sell itself. You must have a concrete plan on how you will market your product, service or idea.
What actionable steps will you take?
How much money you will spend on marketing?
What platforms you will use and how often will you use them.
Who will you have managing your material?
This is all really important information that needs to be considered and tested to ensure it will work effectively and efficiently.
Step Three - Ideal Customer Avatar
You must learn how to identify who your ideal customer will be.
Are you just casting a wide open net hoping to catch a few fish and then you get no one? Knowing how to properly and clearly identify who your ideal customer is, as well as how to properly target your niche through effective communication that will help attract more of the right paying customers, is a CRITICAL skill!
There’s a huge difference between a $500 client and a $5,000 client and how you communicate with them needs to be different too!
You need to know how to clearly identify the characteristic traits of each of your clients. What are their goals, needs, desires and aspirations for wanting to achieve success? You need to communicate to them how can you quickly help them get their problems solved by doing business with YOU!
When you help solve other peoples’ problems you get paid the big bucks. Helping them create a burning desire for your products and services through future-casting their results is your way of becoming the rock star!
Step Four - Communication
Now that you clearly understand who you want to target and how you’re going to target them, it’s time to learn how to properly communicate with them.
You can have the right product, the right marketing and the ideal client, but if your message isn’t correct then you can have a major problem on your hands! And, after all of your hard work, that’s something to avoid at all costs!
One very important thing to understand is that if you are targeting different age groups, you have to be sensitive and tuned in to what is called Generational Marketing.
Generational Marketing is being able to pinpoint the age bracket you’re trying to get in front of at any given time. Being able to effectively communicate to a specific audience is essential so they can clearly understand your branding and targeted messaging.
If your communication isn’t clear and to the point, it won’t resonate with the people it is intended for. As the old saying goes, you only have one opportunity to make a great first impression and capture their attention!
Step Five - Social Media
Everything has gone digital and if you don’t, you and your business will fall behind. You must keep up with the times.
As technology changes, so does the way we do business. Social Media has become an essential tool for every business. Once a product, service or idea goes viral, its impact is HUGE. And, Social Media provides the largest and fastest growing reach of any marketing platform.
Not every social media platform is designed for your business. You must know which social media platform will serve you best, master it, and use it to attract more clients to your products and services.
Not being on social media will hurt you in the long run because your competitors will have a "top of mind" presence and platform where you don’t even exist.
Step Six - Sales Funnel
If a customer goes to one of your "sales" platforms how will you direct them to make the right purchasing decision based on what they are looking for? Will there be additional options for them to take before making a buying decision?
You must have a clear layout of what your sales process will be. If someone is going to follow you on social media, you must answer the following question: “What is the point of having a social media site and what do I want a potential client to do after they follow me on social media?”
Everything you do must lead to something that will produce a profit for your business.
If it’s not, then you’re just collecting a lot of names and making new friends. Having a lot of friends is fabulous. But, it’s not the most effective way to build a profitable business.
We need to ensure that everything we do in our business serves a purpose.
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